This policy applies where UK GDPR, EU GDPR, or similar data protection laws apply to personal data processed by Frithly. It should be read alongside our Privacy Policy.

Frithly provides researched outbound opportunities, contact-path context, signal interpretation, and delivery workflows for B2B teams.

In doing so, we may act as a controller for website, account, billing, and support data, and we may process customer-configured workflow information as part of delivering the contracted service.

Depending on the workflow, we may process:

• customer account and billing contact details
• support, onboarding, and service-delivery communications
• website analytics and session-level technical data where enabled
• work-related prospect data used in B2B research and targeting workflows
• customer feedback, filtering preferences, and delivery notes

We usually rely on one or more of the following lawful bases:

• contract performance for onboarding, delivery, billing, and account support
• legitimate interests for service operations, security, B2B research quality, and product improvement
• consent where required for optional cookies or optional communications
• legal obligation for tax, accounting, fraud prevention, and compliance retention

Some of our infrastructure and service providers may process data outside the UK or EEA. Where required, we rely on contractual safeguards, provider commitments, and transfer mechanisms designed to support lawful cross-border processing.

We keep personal data only for as long as reasonably necessary to deliver the service, maintain security, respond to legal obligations, resolve disputes, and preserve legitimate business records.

If GDPR applies to you, you may have the right to:

• request access to the personal data we hold about you
• request correction of inaccurate or incomplete data
• request erasure where retention is no longer justified
• object to certain processing based on legitimate interests
• request restriction of processing in some circumstances
• request portability of personal data you provided to us
• withdraw consent where consent is the relevant legal basis
• complain to your local supervisory authority

To make a privacy or data-subject request, email hello@frithly.com with enough detail for us to verify the request and respond appropriately.

If your request relates to customer-configured workflows or customer-provided data, we may need to coordinate with the relevant customer before completing the request.

For more detail on cookies and general privacy practices, see our Cookie Policy and Privacy Policy.